Category: Marketing Conferences and Events
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What OSEA Gets Right About Wellness Storytelling.
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Start With an Idea, Not a Product Distinctive Positioning Sets OSEA Apart Good Storytelling Creates Awesome Memories The SEO Lesson Wellness Brands Should Own a Territory The Green Desk Takeaway OSEA’s strongest storytelling lesson isn’t simply “tell your founder story.”It is more strategic:Build a narrative that your products can continually…
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How WHOOP Sells a Feeling, Not a Wearable.
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People Rarely Buy the Technology Alone: WHOOP Marketing Strategy The Emotional Product is Control Data Becomes a Story About the Self Culture Reinforces the Feeling The Marketing Lesson for Wellness Brands The Green Desk Takeaway The strongest wellness marketing doesn’t begin with:“Here are our features.”It begins with:“Here is the life…
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Why Expansion Creates a Visibility Problem for Wellness Brands.
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What Questions Should Your Company Ask During Brand Expansion That is why physical expansion needs to be accompanied by a visibility expansion strategy. One Brand Can Suddenly Have Dozens of Search Identities The brand is now competing at the intersection of brand + service + location + intent. More Locations…
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Brave New Medicine, Book Review: Food, Healing, and Hope.
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Sometime ago, I came across a YouTube video conversation with Dr. Mark Hyman, MD and doctor Cynthia Li, MD, and it stayed with me. Their discussion raised important questions about women’s health, autoimmune illness, and the unbearable limits of conventional care and traditional medicine. It also introduced me to Dr.…
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Responsible AI in Wellness: Building Trust in Wearables and Health Apps.
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About 45%–65% of Americans now use health wearables such as smartwatches, fitness trackers, and wellness apps to monitor their health and daily habits, and that number continues to grow. But should consumers trust every AI-powered wellness brand on the market? AI-powered wellness tools can encourage healthier habits, educate consumers, and…