Category: Marketing Conferences and Events
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Why Most Wellness Brands Stall at $5–10M ARR, and How to Fix It.
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Over the past decade, accelerated by the pandemic, social media helped normalize wellness as a daily lifestyle for millennials and Gen Z. Fitness, nutrition, fashion, and mental-health platforms took off as memberships, subscriptions, gear purchases, and overall engagement surged around the world. McKinsey & Company reports show that in 2024-2026…
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Fitness and Wellness Marketing Trends During Resolution Season.
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As late December brings on post-holiday inertia for consumers, it signals peak opportunity for fitness and wellness marketers. With resolution season approaching, major gym, yoga chains and boutique studios are launching named, integrated marketing campaigns designed to motivate consumers, and differentiate in an increasingly crowded wellness landscape. This year’s efforts…
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Rethinking Healthcare Benefits for Working Parents: What Works?
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During my time working in the HR department at Deloitte, one recurring question came up in conversations across teams: Why does women’s healthcare still feel so hard to navigate, especially during family building, pregnancy, and the return-to-work transition? At the time, many assumed the answer was flexibility. Deloitte employed a large…
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Why Loud Marketing Fails: What Small Businesses Get Wrong About Visibility.
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I love watching Amazon and Netflix shows, not just for entertainment, but as a marketer’s field research. The inner marketer in me is always watching for moments that prove or challenge major marketing beliefs, concepts, validate customer behavior, and reveal what truly works. So, every episode becomes a mini case study in…
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Biblical Aromatherapy Meets Functional Medicine: Ancient Oils for Modern Health.
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As the holiday season approaches, essential oils, herbs, and ancient aromatics can bring warmth and joy into the home, while supporting your body, mind, and spirit. From creating festive, comforting atmospheres to easing end-of-year stress, managing inflammation and hormone-related issues, biblical aromatherapy and functional medicine offer gentle, natural healing during…