Clean Energy Education
Achieving global net zero emission by 2050 is a communal effort that includes renewable energy specialists, engineers, climate change lawmakers, and government organizations. This thesis remained steadfast during the last decades. Still, it suddenly rapidly deteriorated as society realized the massive gap between the energy field’s growing popularity and the rest of the community yet to be educated on the essence and the value of sustainable services. Why should we take this negative trajectory seriously? How does adopting clean energy training at schools and corporations accelerate a sustainable future?
Promoting Clean Energy Education at Universities
John Doerr, a billionaire venture capitalist, recently donated 1.1bn in order to promote clean energy training. He created a school dedicated to climate change and renewable energy education at Stanford University. His intention was to ensure that the business school’s curriculum included sustainable principles and clean energy training, and to provide professionals in the business, sales, and marketing fields with education and training in climate change.
John’ effort and the news was celebrated both in the United States and globally. Business, sales, and marketing professionals naturally move into the sustainability field to ignite customer education, lead generation, brand digital recognition and online competitiveness. According to John Doerr’s idea, these professionals must have support from renewable energy educational training at schools and at work.
Mainstream Media Has Noticed a Transition in Marketing Strategies
The ‘Forbes’ has noticed a transition in marketing strategies , where marketers are no longer solely focused on product promotion, but rather on having their products align with social values. This trend is now being replaced by a focus on sustainability communications. “The role of the marketers is evolving at pace, where they’re no longer expected to simply sell products. The rise of purpose-led marketing means alignment with social values is fundamental to a successful customer journey.” Sharing the data and news with the customer about the climate change and green energy value is one of the tasks of a competent marketer.
What Role Does Marketing Play in Clean Energy Education?
Marketing is essential for any business to remain successful over time. Companies need to have a steady stream of customers, increasing sales, and recognition of their brand online. If any of these are low, customers may not trust the company, be unaware of its value, or not understand the products and services. It is the effort of the marketer to build relationships with customers and erase any doubts about the company. Those in charge of businesses must have a deep understanding of the importance of marketing and its role in the future, and be willing to commit to the extensive work of plotting, assessing, and conveying results over time in order to have a successful outcome.
Climate Summit in Glasgow
Last year’s COP26 climate summit in Glasgow declared that academic collaboration with clean energy educators at business schools could help fill the climate change gap in management education. The chain of local US universities that adopt their curriculum to the new environmental goals is growing, including Columbia University Business School, New York University School of Business, and others. But, even though the climate change agenda has been in the works for a few decades, the Harvard Business Review suggested urgent actions. They pointed out that: “Business schools have been late in acknowledging and responding to this urgent and existential issue.”
How Can Communities Respond to the Climate Challenges?
It became the common practice of our time when some individuals, local governments, and educational organizations were working towards resolving this issue on the go. Highly acclaimed universities are leading the charge to confront the upcoming climate issues, yet smaller institutions such as high schools and community centers are following suit by embracing new solar technologies, information, and educational objectives.
The NY State Takes Climate Change Education to The Next Level
New York State, a leading state in public and private education. It followed sustainable goals and climate change curriculum, adding them to the school’s educational curriculum. It gives teachers, students, solar companies, and investors a chance to cooperate for the greater good of society.
According to Solar1.org and their recent initiative, “Green Design Lab,” Solar One educators “work with teachers and students to deliver its curriculum, provide professional development, and support school-wide sustainability projects. They work with over 800 schools, 2,500 teachers, and 19,000 students in NYC and beyond.” The obvious goal is to prepare the generation of future citizens who are socially responsible and proactive.
As the popularity of the renewable energy field increases and becomes more competitive, several leading states support and promote climate change education, work preparation, and green project implementations. For instance, New Jersey is setting up an example of making the future greener and more sustainable.
Solar Power in New Jersey
Solar power in NJ is a popular trend. According to NJ State Department Environmental Protection advocates: “New Jersey is a national leader in sustainable services, and it installed solar PV capacity, with over 4.2 gigawatts (GW) from over 169,000 individual solar PV installations. According to the Solar Energy Industries Association (SEIA), New Jersey is ranked 8th in the United States for a total installed solar PV capacity, behind California, Texas, Florida, North Carolina, Arizona, Nevada, and Georgia.”
IRENA recently posted a report about job opportunities growing as the energy transition picks up speed. “An array of proven and maturing technologies – wind, solar, and bioenergy – dominate the employment picture. As the energy transition picks up speed, the demand for new technologies such as battery storage and green hydrogen is increasing.” To go with the flow, the community climate change education and the renewable energy education on all levels should follow the movement.
How Does Corporate Training Promote your Company’ Culture?
Recent studies have shown that it is difficult to achieve a balance between the expanding realm of sustainable services and public knowledge of them. Colleges, schools, marketers, and local governments are making an effort to meet the new environmental requirements, but there is a critical need for more instruction and training on climate change and renewable energy, at a school or university’ levels, and on boards of the sustainability businesses and service providers.
Companies that prioritize employee training in sustainability are usually viewed as “Great Places to Work” and have a competitive edge and ESG scores. Individuals, Marketing and Business Professionals who spread awareness and continue learning about sustainable goals should receive more credit from corporate and mainstream sustainable business leaders and stakeholders.