Author: Elena Shlychkov
-
Boston Sunset Sail: Escape the Ordinary Aboard the Liberty Star.
•
Discovering Boston can be far more than simply adventurous or romantic, it can be deeply social, and wonderfully memorable. For me, stepping aboard the magnificent Liberty Star for the Liberty Fleet of Tall Ships Sunset Sail felt like crossing a threshold into a different rhythm of Boston life. Between the salt-tinged breeze,…
-
Brave New Medicine, Book Review: Food, Healing, and Hope.
•
Sometime ago, I came across a YouTube video conversation with Dr. Mark Hyman, MD and doctor Cynthia Li, MD, and it stayed with me. Their discussion raised important questions about women’s health, autoimmune illness, and the unbearable limits of conventional care and traditional medicine. It also introduced me to Dr.…
-
Responsible AI in Wellness: Building Trust in Wearables and Health Apps.
•
About 45%–65% of Americans now use health wearables such as smartwatches, fitness trackers, and wellness apps to monitor their health and daily habits, and that number continues to grow. But should consumers trust every AI-powered wellness brand on the market? AI-powered wellness tools can encourage healthier habits, educate consumers, and…
-
Why Most Wellness Brands Stall at $5–10M ARR, and How to Fix It.
•
Over the past decade, accelerated by the pandemic, social media helped normalize wellness as a daily lifestyle for millennials and Gen Z. Fitness, nutrition, fashion, and mental-health platforms took off as memberships, subscriptions, gear purchases, and overall engagement surged around the world. McKinsey & Company reports show that in 2024-2026…
-
Fitness and Wellness Marketing Trends During Resolution Season.
•
As late December brings on post-holiday inertia for consumers, it signals peak opportunity for fitness and wellness marketers. With resolution season approaching, major gym, yoga chains and boutique studios are launching named, integrated marketing campaigns designed to motivate consumers, and differentiate in an increasingly crowded wellness landscape. This year’s efforts…