Hi, I’m Elena Shlychkov, founder of Green Desk Marketing, a digital marketing consultancy helping mission-driven organizations grow their visibility, engagement, and impact. With a Master’s in Digital Marketing, a Master in Education, and nearly 10 years of hands-on experience in digital marketing, communications, teaching, and entrepreneurship, I bring a unique blend of strategy, creativity, analytics, and human insight to every project. I am also fascinated with digital journalism, content writing, and media publicity. I often publish my articles, interviews, book reviews, and other content on my Blog, my partners’ websites, and in the mainstream media magazines.
Who Is GD Marketing For?
I’ve worked with universities, wellness and healthcare innovators, sustainable brands, and small businesses, and I am passionate about helping various organizations, departments, and founders analyze their brand, turn ideas and expertise into visible, trusted, and thriving brands.
My work brings together digital marketing strategy, SEO/SEM, AI/AEO/GEO content, email marketing, omni-channel integrated campaigns, analytics, and conversion strategy to solve a common problem: organizations can have excellent products, services, or programs and still struggle to reach the people who need them most. Green Desk Marketing was created to close that gap.
Published Work & Thought Leadership
- My writing has appeared across consumer, business, academic, and industry platforms, including: NY Family Magazine • Medium • Substack • Rutgers Business School • AlterEnergyMag • and other digital publications and Blogs.
- My content has covered topics spanning marketing, wellness, healthcare, sustainability, higher education, entrepreneurship, healthy living, and emerging business trends.
What Green Desk Stands For ?
- Clarity over marketing jargon. You should understand what we’re doing, why we’re doing it, and how it contributes to your objectives.
- People before platforms. Algorithms change. Human needs don’t. Strong marketing begins by understanding the audience and its pain points.
- Strategy before activity. More posts, emails, ads, and keywords aren’t automatically better. Every channel should have a purpose, right content, and brand’s messaging.
- Knowledge you keep. My goal isn’t to make clients permanently dependent on an agency. I provide recommendations, systems, Go-To-Market strategy and roadmaps they can continue using.
Connected to the Rutgers Entrepreneurial Community
Green Desk Marketing and its Founder Elena Shlychkov have also been listed in Rutgers’ University small-business directory, connecting the company to the broader Rutgers alumni and entrepreneurial community. In addition Elena participated in a variety of events, marketing forums, AI in Marketing campaigns affiliated with Rutgers Business School, RE+ Events, Microsoft forums on AI in healthcare, and more. She worked in a capacity of Media and Marketing Manager, Ambassador, Media Publisher, Educator, Fractional Marketing CMO, and Digital Marketing Consultant.
